There are three basic things that you must do in order to succeed when placing your ads online:

1. Be Consistent.

A one shot ad will simply not work. This is true even when placing ads off-line. If you do not plan on running your ad a minimum of 6 to 12 times, then you should expect that your efforts will fail.

The more exposure you give your ad, the greater the chance that it will accomplish what you are trying to do, which is to get a positive response. Place your ads consistently.

2. Target Your Ad.

Aim your ad at the type of customer you need to attract for your particular market. It is a waste of time and effort to run an ad that gets the attention of someone only to discover that what you have would not be appropriate for that individual.

Determine what type of person would most likely be interested in your product or service and find those places online where that type of individual would be found.

An excellent source for prospects can be tapped by placing your ads in one of the many online newsletter or e-zine publications that already cater to that particular target market. You can find online publications that cover just about any subject imaginable by doing a little research at one of the many newsletter/e-zine directories that list them for you.

Visit the Directories on this FREE list, which are like Search Engines specifically for online publications, and look for your target market under the subject most likely to be of interest to your prospects.

All total, the Directories on the list probably house over 20,000 different online publications from which you may choose.

3. Work Your Leads.

Respond to the initial inquiry for more information. Then make certain to follow-up that lead with another message, usually several days after the first contact.

Considering making use of a FREE Auto-Responder service that will help you to automate the process of follow-up.

Keep in constant and continuous contact with your leads but do not become a pest about it. Daily contact without first having some additional contact from your prospect would be too much. Allow them time to review your info.

However, a once-a-week message may work perfectly to keep your offer fresh in their minds and is exactly what you need to do to close that first sale with your prospect.

Follow these few tips and it will vastly improve your rate of success to turn cold prospects into new customers.

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